Lugar-Zero

(2021). sunlight and season-reactive identity and website (design & development) for Lugar-Zero, a sustainable architecture company

2021: Master's Thesis — 'Lugar-Zero: Identidade Corporativa e Página Web'
2021: Advances in Design and Digital Communication II —'Non-Linear storytelling applied to data-driven web design'

— LOGOTYPE AND SYMBOL

 
the text "Lugar-Zero" in geometric variable font
 
 
 
logo for Lugar-Zero in scales of grey
 
 

— TYPOGRAPHY

black geometric typography in isometric grid
geometric grey 3D typography in isometric grid
 

— COLORS

the time of day influences shading …

… and the season of the year changes the color palette

 
 

— APPLICATIONS

 
 
 
a 3D model house with the text "Lugar-Zero" in vertical
 
stationary with the icons and logo for different seasons in green, yellow, red and blue
 
poster with a blue isometric grid, a blue house with one window and a door and the text "Lugar-Zero"
a poster with black background, an orange isometric grid, multiple buildings in orange as well as a sofa, a lamp and a coffee table with a plant and a stack of books
a poster with white background and a blue house with an open wall showcasing the beige living room inside
 

— WEBSITE

the look of the website adapts to the current season and time of day, depending on the location of the user

 

the main page focuses on explaining concepts of sustainable architecture (Passive Houses), following a scrollytelling approach

 

after an initial introduction, the user gets to decide which chapters to access and in which order, building the story based on their own interests

 

aside from the information on Passive Houses, the website also presents Lugar-Zero’s activity and introduces its pilot house

Próximo

Reactive Flowers